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case studies | oomph
"We need to integrate our mobile and fixed phones so that someone can ring our office number and we can take the call wherever we may be"
Stephen Priestnall | Founder and Planning Partner | oomph
- oomph staff can stay in touch without the caller having to know or care if they are in the office, out of the office, or even in the country
- oomph is free to continue growing fast, without the restrictions of having to inverst in, manage and upgrade an in-house communications system. Vodafone on net will keep pace as oomph grows
- oomph is enjoying up to 5% cost savings on a life for like basis, with scope for these savings to grow over time
- simple costs and a single monthly bill make it easier for oomph to manage its cash flow and take account of communication costs in its rates for clients
oomph is a rapidly growing multi–channel advertising agency and has always believed in being quick and mobile in order to best serve its clients around the world. oomph's freedom to be able to do this was hampered by the limitations of their in-house call management and switchboard system. Vodafone was able to help – providing a simpler, better and cheaper total communications solution: Vodafone one net. Founded in 2005 and based in Cirencester, oomph creates advertising across channels such as outdoor, press and TV, as well as online, social and interactive media. With increasingly price–driven competition in the UK advertising market, oomph has developed its proposition to be fit for overseas and developing market business. "Overseas markets are quickly growing with more entrepreneurship and greater opportunities" says oomph's planning partner Stephen Priestnall.
To serve international customers spread across multiple time zones, oomph's staff must be able to take and make calls around the clock, wherever they are. "We're typically talking to India at six am, our UK clients through the day and the US last thing at night," says Stephen. "People in different locations – our customers, our partners and our own employees - all need to be on the same call. Many of our staff also spend a lot of their time out of the office. We need to integrate our mobile and fixed phones so that someone can ring our office number and we can take the call wherever we may be." oomph also needs to be able to grow its business without supporting infrastructure becoming a burden or a brake on the company's development. "We identified that it would soon start costing us too much to own and support our own infrastructure and own support people," says Stephen.
implementing the ideal total communications solution – fast
As part of the switch, oomph has upgraded all its handsets from standard phones to smartphones. Vodafone has also provided dongles so staff can easily access the internet via their laptops, and Vodafone SureSignal ensures good coverage in oomph's offices. With one net, callers can now get through to oomph's staff whether they ring landline numbers or mobile numbers. "All calls can be automatically put through to our mobiles," says Stephen. "We can also easily transfer calls to colleagues even if one of us is out of the office, and we can run our internal conferences more easily. And if we decide to move offices, the whole solution is very portable." One net is also proving to be cheaper for oomph. One net also gives oomph regular and predictable costs. "Because the cost of any calls between staff is all included, our art director can, for example, now go on a shoot and send back photos using his smartphone to get feedback while he's still on location, without worrying about the cost", says Stephen. And with just one bill to pay each month, one net makes it simpler for the company to control its cash flow and take account of its communication costs in its rates to clients.
Most importantly, Vodafone one net helps oomph to achieve its strategic goals. "As a relatively small business with international clients, Vodafone one net gives us freedom to play with the big boys and freedom to grow our current business without affecting the agency's ability to cope", says Stephen. "The value add is that all our telephony needs are bundled together and someone else is taking the pain of managing that. Our company was founded on the belief that we didn't have to be based in London, because technology should allow us to support our customers effectively from anywhere", says Stephen. "Vodafone one net helps us achieve our aim of being as mobile as possible, so that we can go where we need to be."
